I don’t remember a time in my life when food has been such a massive conversation starter. Meat eater, Vegetarian, Vegan, Flexitarian, Pescatarian, whatever shifts people are making or not, everyone seems to be talking about it. People are debating about what’s best - choosing what to put in their bodies and how that can affect their health as well as the environment. I know in my family alone we have had some heated discussions about what is right, however, I don’t think this is a bad thing. The fact that people are talking about this shows there is an urgency to make an immediate change.
Our relationship with clothes is equally immediate, and I hope the general public’s shifts in attitude towards food will be mirrored more in the fashion industry.
We choose to pay more for free range eggs because we know it is a better environment for the hens. Yet the environment for the human making our £3 t-shirt is overlooked.
We feel comforted by the fact that when we are in our local supermarket buying our potatoes we can see the face of the farmer and the farm they have been harvested from. Yet a country of origin on a care label is sufficient enough.
Transparency is a major step in cleaning up the supply chain in the fashion industry. If big companies are forced to be more transparent with production, labour costs and markups then it makes us think about the purchase more.
I am still in the early days of my clothing brand but it is my intention to work towards a fully transparent supply chain. I am still learning, and I am pretty sure I will make some mistakes along the way but I will be sharing my journey here on my blog so you can all come along too.