Some of you may have noticed a slight price increase on some of our items. It's something that I've thought long and hard about as I am a big believer of keeping ethical fashion as attainable as possible.
If you have been following LAW from the start you will know that I run this brand on my own. I design, make, and run the business myself, and it's the best job I have ever had. It's 1 year since I launched a fully operational ecomerce website and I would never have dreamt that the business would have grown as much as it has in the last year. It's down to every one of you who have been championing me on and supporting me on socials and of course buying my clothes whenever you can. I can't express how grateful I am, so thank you. But with every right move I have made I have also made a million mistakes behind the scenes and pricing is one of them.
I guess at the start, I priced my garments to make them as affordable as possible as I believe sustainable fashion shouldn't just be for the folks with the cash monies $$$ I also started with the mindset that it would be myself who would always be sewing, and so would never have to factor in any other expenses. However, I am now in the situation where, in the very near future I will need help from other local machinsits which is a great and promising situation to be in! I am also launching my styles into a more inclusive size offering which means the average fabric consumption (how much fabric is used) will go up, and so the cost of the garment will inevitably increase.
It's not all doom and gloom, there's only been a few styles affected and the average increase is 11% and going through this process as also made me keen to take on a transparent pricing scheme where you the customer can see exactly what they are paying for.
So keep your eyes peeled for more information on how I plan to roll this out. For now, thank you very much for your continued support.
Gill xxx